Quite why anyone would want to short this 'hot' stock at the moment is beyond me. No doubt those same traders tried the same tactic at $50, $60, $70 etc... All I can see on here is a rampant uptrend. Trying to short this at the moment is akin to standing in front of a runaway locomotive (or a speeding electric car).
These are exactly the kind of trends that, when you manage to get aboard, you hold on for dear life until the ride is over. If you are able to open a position early enough, these trades end up generating profits many times what was originally risked.